Nigerian rapper Odumodublvck has sparked a conversation within the music industry with his recent open letter to Ayo Animashaun, the CEO of the Headies Awards. In his letter, Odumodublvck passionately advocates for the creation of a new category at the prestigious awards show: Best Group.
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Anti World Gangsters
The rapper, known for his distinctive fusion of Afrobeat and rap, believes that a Best Group category is essential to recognize the collaborative efforts and talents of musical groups in Nigeria. Specifically, Odumodublvck highlights the group “Anti-World Gangsters,” consisting of Reeplay, Agunna, Ekizzy J, Shagba, Cross, and himself, as deserving recipients of such recognition.
In his letter, Odumodublvck emphasizes the potential of Anti-World Gangsters to “show workings” this year, indicating their readiness to make a significant impact in the music industry. This call for a new category reflects the evolving landscape of Nigerian music, where collaborations and group dynamics play an increasingly prominent role.
In a related development, American rapper Wale has recently acknowledged the pivotal role played by his Nigerian record label, Native Records, in his exploration of Afrobeat sounds. With a string of successful collaborations with Nigerian artists, Wale’s recognition of Native Records’ influence underscores the global appeal and relevance of Afrobeat music.
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One notable collaboration highlighted is “Blood on the Dance Floor,” a track by Odumodublvck featuring Bloody Civilian and Wale, which has garnered over 6.9 million views on YouTube since its release. This collaboration serves as a testament to the growing synergy between Nigerian and international artists, facilitated by platforms like Native Records.
As the music industry continues to evolve, initiatives like Odumodublvck’s plea for a Best Group category at the Headies Awards and Wale’s acknowledgment of Native Records’ impact shed light on the collaborative spirit and cross-cultural exchanges driving innovation and creativity in music today.
Do you think the Headies award needs this category?
