The “Big 3” of Afrobeats—Wizkid, Davido, and Burna Boy—have become household names across the globe, dominating music charts and breaking records since their rise to stardom. Despite the evolving music industry and the influx of new talents, these three artists remain at the forefront of the genre in 2024. Nigerian music icon Tiwa Savage recently shed light on why they continue to be relevant, sharing her insights on the Shopping The Sneakers podcast.
It’s More Than Just Music
According to Tiwa Savage, the enduring success of Wizkid, Davido, and Burna Boy can be attributed to more than their ability to churn out hits. She emphasized the importance of building a brand and connecting with fans on a personal level.
“It’s not just about the music; it’s your fanbase and your brand,” Savage explained. “You’ve to think of your fashion. You’ve to be relatable. A lot of times, artists are just putting out music; they are not really connecting with the fans.”
This sentiment highlights a critical factor in the global success of the Big 3: their ability to merge artistry with authenticity. Wizkid’s laid-back yet trendsetting style, Davido’s vibrant and personable demeanor, and Burna Boy’s unapologetically bold persona all play significant roles in keeping their audiences engaged.
The Power of Lifestyle and Consistency
Tiwa Savage also credited their lifestyles for keeping them in the conversation, even during periods without new music releases. Whether it’s Davido’s philanthropy and family-centered posts, Burna Boy’s global tours and Grammy accolades, or Wizkid’s low-key but impactful public appearances, each artist has cultivated a lifestyle that resonates with fans.
“They love their lifestyles. Whether they are dropping a song or not, they are in the conversation,” she remarked.
This enduring presence is fueled by their ability to stay connected with their fanbases, blending the boundaries between artists and their audiences.
Building a Legacy Beyond Hits
Savage pointed out that one of the keys to their longevity lies in their ability to build and maintain a loyal team. “So it’s really important to build a fanbase. You are only as good as strong as your team,” she said. This foundation has enabled them to remain relevant in an industry known for its fast-paced trends and fleeting fame.
As Afrobeats continues to capture the global stage, the Big 3 serve as a masterclass in how to sustain success. They’ve moved beyond merely being musicians to becoming cultural icons, representing African music, lifestyle, and pride on a global scale.
The Future of Afrobeats
Tiwa Savage’s reflections come at a pivotal moment for Afrobeats, as the genre continues to expand its reach. For emerging artists, the lesson is clear: success in today’s music world demands more than talent—it requires authenticity, consistency, and a deep connection with one’s audience.
Wizkid, Davido, and Burna Boy’s reign is a testament to their mastery of this formula, ensuring that they not only thrive but also inspire a generation of artists and fans worldwide. In 2024, their relevance isn’t just a coincidence; it’s the result of years of deliberate and strategic efforts to remain relatable, iconic, and undeniably African.
What are your thoughts on Tiwa Savage’s take? Do you agree that lifestyle and connection are key to an artist’s longevity?
Let us know in the comments below!
