Chelsea Football Club has revealed its shirt sponsor for the 2023/24 football season. The announcement was made on the club’s official website on September 30, 2023. Chelsea had initially played without a shirt sponsor for the beginning of this season following the termination of their partnership with the British telecommunications and internet service provider, Three mobile network, based in Reading, England.
Starting with Chelsea Women’s FA Women’s Super League game against Tottenham Women on Sunday, both the men’s and women’s teams’ playing kits and training kit sleeves will feature the brand “Infinite Athlete.”
Infinite Athlete is known for providing innovative technology enhancements to the club and its global fanbase, including the introduction of Match View X through the club’s official app. They collaborate with Tempus Ex Machina’s advanced sports video and data technology and partner with Biocore for safety and performance analytics. They also have dynamic partnerships in the NFL, Colorado Athletics, and more.
Chelsea has confirmed that fans will soon be able to purchase the 2023/24 match and replica kits with Infinite Athlete branding from official club outlets and selected retailers.